The holiday season is a time for celebration. For customers as well as for businesses. This is the time when an average retailer’s sales explode. The months of November with Black Friday upon us and December contribute to nearly half the annual sales.
So is your business website ready to make the most of this holiday season? If not, the following marketing tips can help.
Coupons can boost your sales by up to 40%. So what sort of coupon must you offer?
Your coupon must not cut into your profit margin. So craft a coupon that will attract customers and share it as much as you like on social media, via email campaigns or even offer printed coupons in shopping bags or even by post.
Be sure to create a separate coupon code for each media. So for email, use a code like EMAIL20 and a separate coupon for social media such as SOCIAL20.
Create an Email Campaign
Email marketing is a highly effective marketing method. Given that social media can have a limited reach to your target audience, email marketing ensures your customers see and open your message whenever they like.
To keep things easy, consider automating your emails by scheduling a set of emails to go out through the holiday period. You can even promote your coupons, holiday guides, or other special promotions via your email campaigns.
Create a Special Offer
This is a great time to introduce a special offer to your website visitors. Be sure to think of something that will improve your conversions. There are a number of options you could consider:
- Buy one, get one free
- Buy one, get 50% off on the second
- Free shipping
- Unlimited free shipping to the first 100 customers
- Guaranteed gift for a minimum bill of say £25
Offer a Small Gift to Motivate Customers to Purchase
You could simply offer a freebie to all your customers to inspire a purchase. There’s nothing better than a freebie when you want to inspire a purchase. You could offer any of the following:
- Gift wrapping
- Blank Christmas cards
- Tickets to the latest movie or a local event
Try these four tips to promote your website this holiday season. We are sure these tips will work wonders for your conversions and revenue. Do give them a try and let us know how it went.
Need a new website? Get in touch with us today for a free chat.
Contact us during November or December and quote “Seasons Greetings” so that we know that you have read this article and we will give you 10% off your web design fees.