What is Google Analytics? A Brief Guide

Even if you don’t know what Google Analytics is, chances are your web design agency has installed it for you. Google Analytics is an essential tool for every website. Most businesses rely on this tool for insight about their website’s performance in terms of traffic, visitor demographics, how many visitors converted and so on. It’s […]

How to Choose the Right UK Web Hosting?

With numerous UK web hosting services and packages available in the market, choosing the right hosting provider can be extremely difficult to choose. It all depends on your current hosting needs and how you would want your business to grow in the future. Here are some things you can do when searching for a UK […]

The Top 6 Elements of a High Quality Website

Every marketer wants to build a high quality website brings traffic, engages users and delivers high conversions. So what sets a good website from a bad one? The content! That’s right. High quality content is the basis of a high quality website. When you publish original content that serves a purpose and provides value to […]

5 Important Elements to Have on Your Homepage

Whether you are looking to redesign your website or are looking to improve your conversions, the homepage is a great place to make improvements. The homepage attracts the majority of your traffic. That’s why it’s important to ensure your homepage has the essential elements to engage your visitors, retain them for longer and eventually convert […]

What Is HTTPS and Why Do I Need It?

HTTPS or Hyper Text Transfer Protocol Secure is the latest endeavour by Google to make the Internet a more secure place. Previously, standard URLs had only HTTP without the ‘S’. Nowadays, however, it is important for all URLs to have the ‘S’ added to them. So what is HTTPS and why is it so important […]

4 Ideas to Give Your Website a Quick Makeover

If your website was built a few years ago, it’s important to ensure it fits the current design trends. Sometimes, you just have to give it a refresh. Adding a couple of design trends can ensure your site looks modern, cleaner and improves conversions. Here are 4 brilliant ideas to give your website a quick […]

How to Write a Case Study for Your Small Business Website?

Case studies are a wonderful way to show your visitors how valuable your products/services are. They go a step ahead of testimonials by demonstrating how you met a customer’s needs and helped them achieve their goals. With a well-crafted case study, you can showcase your success in a manner that would convert your visitors into […]

Tips for Promoting Your Website this Holiday Season

The holiday season is a time for celebration. For customers as well as for businesses. This is the time when an average retailer’s sales explode. The months of November with Black Friday upon us and December contribute to nearly half the annual sales. So is your business website ready to make the most of this […]