How to Write a Case Study for Your Small Business Website?

Case studies are a wonderful way to show your visitors how valuable your products/services are. They go a step ahead of testimonials by demonstrating how you met a customer’s needs and helped them achieve their goals.

With a well-crafted case study, you can showcase your success in a manner that would convert your visitors into customers. Follow these steps to write a fantastic case study for your small business website.

Find Your Ideal Customer

Who is your ideal customer?

If it’s the hospitality industry, then write case studies about your hotel customers. If your ideal customer is from the audiovisual industry, then write about manufacturers.

Once your potential customer has read your case studies, they must feel that you know their requirements and that you can deliver results.

Tell a Story

We all love reading stories. A good case study would give the reader real insight about the customer featured in the case study:

  • Who is the customer and what do they do?
  • What were their goals?
  • What were their requirements?
  • How did you solve their problem and helped the customer in meeting their goals?

Format it for Easy Readability

Present your case study so it’s easy to read.

No one wants to read a wall of text even if it’s really useful and interesting.

Make use of formatting elements just as you would with blog posts and website copy such as:

  • Images
  • Headers
  • Bolded text
  • Italicised text
  • Bulleted lists

Include Numbers

When talking about results, don’t be vague. Instead of saying that you helped double your customer’s productivity, mention a real number. Was it 10%, 100% or 1000%?

Your visitors would be asking this when you are being vague. So be clear and include the real number.

Ensure Your Case Studies are Easy to Find

Your case studies are of no use if your visitors won’t find them. Ensure that the case studies are organised and are easy to find. Perhaps you can place a section on the homepage. How about including a link to your testimonials page in your emails? Share it on social media. Blog about it. Do everything you can to promote your case studies.

There you go. Follow these easy tips to create a wonderful case study for your small business website. Should you need a good website to showcase your case studies, think of LS25 Web Design.


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