The importance of page load speed in selecting a web host
Slow page load time can affect your SEO rankings, conversion rate, bounce rate, time on site, page views and entire user experience. If you dip in these metrics, you are more likely to lose customers and thus, revenue. Google has announced page load time as one of the ranking factors.
Page speed can be improved by optimising images, error-free scripts but you cannot underestimate the importance of premium quality web hosting. Hosting really impact page load time and if you are suffering from slow load times after optimising your site, reconsider the host.
When choosing hosting for your website, look for a host that is reliable and that optimises their servers for speed.
Besides hosting package, there are other factors related to hosting that can affect website speed and you should consider the following:
Server location
If the website visitor and the server are located a thousand miles apart, the visitor will see more load time. If both are located nearby, the website will load faster. Therefore, if you are a UK business, you would be best advised to choose hosting company with UK based servers. All our servers are based here in the UK.
Server technology
An outdated server technology will not serve the purpose. Our powerful autoscaling is teamed with load-balanced servers and built-in redundancy to ensure optimal reliability that goes far beyond other shared web hosts – and we don’t charge you more for any additional resources you use.
Wrapping up, you must analyse your hosting requirements and your budget, before then purchasing your hosting package wisely. Whether you opt for our premium shared hosting or have a WordPress website and therefore would benefit most from our Managed WordPress Hosting, you can be assured of superfast, reliable hosting that will meet your needs.
If you would like to know more about our hosting platform and the services we can provide for you, please don’t hesitate to get in touch.
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