4 Benefits to Having Custom Videos on Your Website – What to Know

In this digitalised and fast-paced world, businesses from various industries are seeing the importance of integrating video content into their site. It’s a universal trend that won’t die anytime soon as 69% of all internet traffic is comprised of video content last 2017, according to Cisco.

Additionally, incorporating videos on a landing page can boost conversions by over 80%. To that end, here are different ways video content can enhance your website:

Benefit #1: Deliver Your Brand’s Message in a Fast and Entertaining Medium

Quality and optimised content will always rule, but the video should be the queen that builds your business’s online empire as it short, to-the-point content is the way forward. With that in mind, a compelling video makes information about a specific product or service easier to digest, all the while providing more valuable information in a visually exciting manner.

Multiple features of HD, streaming, and animation also gives sites an exponential boost as it enhances user interaction. One of the best parts, however, would be its shareability as you can quickly spread your video through various social media platforms and gain double the amount of engagement.

Benefit #2: Gives Your Company and Site a Colourful Personality

Gone are the days where business sites have ‘Get to Know Us’ pages as video content allows companies to capture the tone, vision, mission, and even interests of their employees in a highly stimulating and visually appealing manner.

In addition to being quick and easy-to-digest, videos have the power to evoke an emotional response from customers that can relate to your brand’s persona. To that end, the choice is limitless as you can capture yourself from various angles – from funny, reliable, elegant, to educational.

Benefit #3: Promises Great ROI

Well-made and effective video content can deliver an 83% boost on a company’s return on investment. This makes every penny spent on the production, which is costly in itself, worth it as the effort pays off big time.

Videos also have a direct lead to an increase in conversions and sales. Studies reveal that 74% of users who watch an explainer-video – be it for a product or service – influence their purchasing decision and elevate the likelihood of buying it.

Benefit #4: Appeals to Mobile Users

The world is steadily becoming mobile as small screens and hand-held devices start to dominate the digital landscape. In fact, 90% of consumers watch videos on their mobile, while YouTube reports that their mobile video consumption rises to a whopping 100% every year. To that end, video caters to various audiences, including consumers who like to watch on the go.

The rise of video messaging is no small feat as it earns the title of king when it comes to content due to the way it shares the brand’s messages in an informative, innovative, and memorable manner. What makes it stand out from the competition is that it pushes your creativity and engages customers at a higher rate than any other medium, which proves that video is a valuable asset.

If you are looking for a branding service in Leeds to help you make your website videos stand out, get in touch with LS25 Web Design to see how we can help!