Top 4 SEO Tips to Rank Your Website

No matter how stunning your website looks or how compelling the copy is, if your audience can’t see your website in the search engine result pages (SERPs), it won’t bring the results you desire.

Search engines look for several factors when deciding how to rank a website. In fact, Google looks at more than 200 parameters when ranking a website. However, optimising for 200 different parameters can become too daunting a task. To simply things, we share some of our top 4 SEO tips to help improve your website’s rankings.

Improve Page Speed

A website that takes its own sweet time to load will frustrate visitors, discouraging them to engage with you. More than 40% of visitors leave a website that takes longer than 3 seconds to load.

• Get rid of all the non-essential aspects that are slowing down your site.
• Enable browser caching.
• Reduce image sizes.
• Minimise HTTP requests.
• Choose a reliable hosting service.
• Compress files.

Use Video Content to Improve Engagement

People love video content as they’re quick, easy to digest and save time. Video content is a great way to improve engagement on your website and therefore conversions.

At the end of the day, Google wants to provide the best experience to its search users and when it sees that a website has higher conversion rates, it deems it useful, valuable and highly relevant.

Invest in Content Marketing to Generate Backlinks

Links are at the core of search engine rankings. One way to get inbound links is by creating and publishing high quality content.

Content marketing is all about offering valuable, useful, engaging content that urges people to share your content and link back to you.

Put in the time and effort to create quality content that will compel other trustworthy websites to link to you. Sure, content creation is no easy task; it can take a lot of time, effort (or money if you hire someone to create your content for you). However, by regularly publishing quality content (even once a week), you can expect some stellar results over time.

Write Relevant and Unique Meta Descriptions

A well-written meta description can be a great way to improve your search engine rankings and it’s one of the our top SEO tips to implement.

The meta description is the very first section that users see when a search engine delivers the results for any given search query.

Be sure to write relevant, unique meta descriptions for each page. Avoid duplicating meta descriptions as it could get your site in trouble.