How to Redesign Your Website Without Losing Revenue – Our Guide

Web design trends continuously change and evolve. Businesses need to keep their websites up to date and fresh by applying new trends to make sure that brands stand out. Redesigning your old website can help you regain the trust and business of existing customers and attract new ones. Nowadays, businesses need to focus on having not only an informative and relevant website but also responsive and adaptable. This will help improve sales and customer turnover.

However, as you work to redesign and improve your website, you should also consider the convenience of your existing users and customers. Redesigning an active website can be trickier in terms of both functionality and website rankings. It’s vital to ensure adequate and proper planning to minimise negative effects. Here are some steps for flawlessly redesigning your website.

Identify the Exact Reason for Redesigning

If you want to redesign your website, you should first identify your purpose. Determining the exact reason for redesigning will help you figure out how and where to start and enables you to come up with a good plan. Is it to increase brand awareness or customer loyalty? Do you want to attract new customers or improve the functionality of the website? When the reason for the redesign is established, it will be easier to set metrics aligned with your goals.

Use Redirects Accordingly

If your brand is already established and you have a good number of users and customers, it’s best not to change your URL structure. However, if you need to, you should make sure that you have a good 301 redirect strategy. Make sure that you permanently 301-directs your old URL to the new website.

A redirect will not only lead your customers to your new website but also helps preserve the old URL’s link of equity and pass it to the new URL. This strategy will also minimise the time spent to take the organic search engine performance back to normal.

Watch Out for 404 Errors

Even if you’ve secured 301 redirects, you’re still required to monitor for 404 “Page Not Found” errors. It’s best to minimise these errors, but you still need to prepare if the occasion arises. Create a user and SEO-friendly 404 page that will help both users and search engines get back on track. Make sure that the 404 page has a search box to allow users to search what they’re looking for, so they can go to the pages they need to visit. You should also have an HTTP code 404 that will let the search engines know they followed a broken link.

Maintain Optimisation During the Redesign

As you create your new website, you should keep all of its content optimised. All of the content on each page should have the right title tags, meta descriptions, headings, and keyword-optimised content.

Organise Your Pages

When you redesign your website, take this as an opportunity to organise your pages to make navigation easier for users. It will also make the search engine indexing more efficient. When you organise your website pages, you’ll also find gaps to fill, allowing you to produce new content.

Contact LS25 Web Design

We are a Leeds based web design agency with many years of experience. We build custom websites for small and medium sized businesses at affordable prices. If you’re ready to discuss your web design project, get in touch with us today for a free 30-minute consultation. Call 0113 871 5925.