Blog Writing Checklist

As a small business, it’s important to look for ways to build your online presence without escalating costs. A business blog offers an excellent platform to build your brand and improve your online presence. 

However, starting a blog without any experience is easier said than done. With so many things to take care of before you hit the ‘publish’ button, where do you begin? 

We bring you a blog post checklist to help you with your blog writing efforts. 

Write with a Purpose

You don’t want to publish content that does not communicate the message clearly or changes course halfway through. 

Make a list of topic ideas with a clear purpose in mind. As you write the post, be sure to ask yourself if what you have written achieves that purpose. 

Begin with an Outline

To ensure you stay on track, create an outline for each post. The outline can be as short or lengthy as you deem necessary so long as it stays true to the topic at hand. 

This outline will ensure your post communicates the desired message distinctly and clearly. 

Carry Out SEO Research 

Your blog post will reach your readers only if it shows up at the top of the search engine result pages (SERPs). 

To begin with, identify the primary keyword you want to rank for with each blog post. Use the keyword in the title as well as the body of the blog post. 

There are many keyword research tools that can help you gain in-depth insight on the search terms you are targeting. These tools can even show the kind of content that already exists for the target keyword. You can use this information to create a targeted and highly optimised blog. 

Write an Attention-Grabbing Title 

No matter how engaging and delightful your content is, people may not read your blogs if your titles are boring and lifeless. 

That is why it’s extremely important to write catchy blog titles. 

Be sure to write a title that is eye-catching, descriptive and SEO-optimised. However, bear in mind that, overpromising in your title but under-delivering in the content isn’t the best practice. 

Include internal links

In every blog, be sure to link out to other pages and blog posts from your website. This not only delivers value to your readers, but it leads them to more good content to consume. This, in turn, will keep your readers hooked to your site for longer. It’s also a good practice for SEO. 

Break It Up with Subheadings

Break your post into easy, readable chunks with subheadings. By using subheadings, you make your article easy on the eyes as well and easier to digest. This can keep your readers hooked to the end. Better yet, for those readers who like to quickly glance over, subheadings will make their life easier.