3 Ways to Improve Your Restaurant’s Website Design – Our Guide

With the foodservice industry growing more competitive every day as more new establishments appear, the average restaurant now faces a challenge that’s as important as putting out quality with every plate: standing out from the competition. 

Whether you’re a small-time cafe or a full-blown franchise with locations all over the country, chances are that your establishment continues to face potential threats to its overall profit as your regular patrons have more alternatives choices. Although it may seem ideal to suddenly zap your competition from existence and establish yourself as the only option in the market, there’s another equally-effective yet realistic option that can help achieve the same effect: having a properly-designed website.

Thanks to the advent of the Internet, restaurants now have the option to use websites as a way to advertise their products to a wider range of customers without opening more branches or spending money on advertising. With a few keystrokes and clicks, customers can learn more about your restaurant, reserve a table, or order your finest meals in a heartbeat and keep you in mind for all their future orders. This has become a form of convenience that’s guaranteed to pay itself 10 times over!

As helpful as it may be to have an online portal that can attract a wider audience, however, having a website is only half the battle as your website design still needs to be optimised for standing out in the eyes of potentially-loyal patrons. To ensure that your website attracts more customers and stands out among those of your competitors’, here are three tips that you should start applying immediately:

1. Put your menu on the website— and make sure it’s easy to find

Generally speaking, the main purpose of placing a menu on a website and why it always leads to better results is that the average customer can easily answer questions they might have about your food. For instance, if a particular customer has a special food need or needs to know if the standard meal fits their budget, then an in-website menu can give them all the information they need right away! Placing your menu on your website is a great way to serve the average patron’s penchant for convenience by making the information easily available with a few clicks or presses.

2. Comply with the need for mobile-friendliness

With the number of digital consumers becoming dependent on using smartphones growing each year, it should come as no surprise that one of the keys to having a successful website is to make it mobile-friendly!

Nowadays, consumers are more adept with ordering from restaurants or reserving a table by using their phone. This means that they expect to easily access your website with their smartphones and use it without any bugs or inconveniences. Given the fact that more people are growing dependent on their phones, it is highly-essential to upgrade your website with a mobile-friendly or responsive design to attract more customers and retain them with ease!

3. Stick to using high-quality photos and videos

As simple as they may seem, the photos and videos that you use for your restaurant’s website design can make the difference between bringing in more customers and not having any at all.

Through the use of high-quality photos and videos, you’re providing visitors and consumers with a glimpse of what’s on the menu. By using high-quality assets, you’ll have them tasting the deliciousness of your food by allowing them to eat with their eyes. If you don’t exactly have the highest-quality assets on hand, it’s ideal to invest a bit in your marketing collaterals and have a professional food photographer and videographer present your dishes in a professional manner!

Final words

Paying a great deal of attention to the design of your restaurant’s website can make a significant difference in helping your establishment stand out from the rest of its competition. By taking note of the three tips mentioned in this article, you’ll be able to turn your website into a patron magnet and earn your restaurant the recognition and greater stream of customers it deserves!

We’re a Leeds-based web design agency, get in touch with us to see how we can help.