What Is HTTPS and Why Do I Need It?

HTTPS or Hyper Text Transfer Protocol Secure is the latest endeavour by Google to make the Internet a more secure place. Previously, standard URLs had only HTTP without the ‘S’. Nowadays, however, it is important for all URLs to have the ‘S’ added to them.

So what is HTTPS and why is it so important to your business? Let’s take a look.

All about Cyber Security
HTTP is the protocol through which data is transmitted between your website and a user’s browser. Many users have been duped by hackers who have managed to gain unauthorised access to such data during the transmission process through HTTP.

That’s where an SSL certificate comes handy. It prevents such malicious activities and protects your users’ private and confidential information.

The ‘S’ at the end of HTTPS indicates that your website is SSL certified and ‘Secure’.

What is SSL?
SSL is short for Secure Socket Layer. It is a universal encryption protocol used during the transmission of data from the browser to the hosting server of your website. The SSL protocol uses an asymmetrical Public Key Infrastructure (PKI) system to ensure complete security for your website.

The PKI system uses two ‘keys’ to encrypt the data being transmitted. One is the private key that is safely installed into your server and is known only to you. The other is the public key that you may circulate to those who need to decrypt information from your site with your permission.

How to Get your Website SSL Certified?
For SSL Certification, you will have to purchase an SSL Certificate and install it in your hosting server. Once the connection is initiated, all traffic through the web between your server and the browser is totally secure.

After the certificate is successfully installed, the URL of your website will display HTTPS instead of just HTTP. Apart from the ‘S’, a padlock is displayed beside the URL of your site, indicating it is SSL certified.

Why do you Need SSL Certification?
The prime benefit of SSL Certification is that it gives your website credibility and makes it trustworthy. When visitors see HTTPS on your URL along with the padlock, they are sure about your authenticity. You are likely to see a rise in traffic to your site once it is SSL Certified.

Second, with SSL Certification you provide the best security to your visitors. This is all the more important if you are running an e-commerce site where buyers share critical information like credit card details.

What’s more, with rising traffic, your SEO rankings are sure to improve giving a further boost to your online business.



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