Tips for improving your website’s performance

Website speed plays an important role in improving traffic and conversions on your site. In fact, a majority of the Internet users expects a website to load quickly. In fact, every one-second delay in load time reduces your conversions by 7%. 

Given that people have a very short attention span, it is important to ensure your site loads quickly. Here are some ways to improve your website load time.

Resize Images
When a visitor lands on your site, the site will load up all the images. Your web design agency knows this. As an experienced web design agency, we usually resize all images that we use as part of your website development.

However, the problem arises when you upload you’re the images yourself.  If you don’t usually resize the images before uploading to your WordPress (or any other CMS) website for example, your site may have very huge pictures that could potentially slow the load time.

You can resize your image using Photoshop, Paint or bulk image resizing software. Here at LS25 Web Design, we use the leading WordPress image optimisation tools.

Browser Caching
When you want a quick loading site, be sure to activate browser caching. With browser caching enabled, some of the downloadable files will be stored in the visitor’s browser. When the visitor visits your site again, the site will load faster.

Browser caching not only helps reduce the load time, but it also lowers the bandwidth usage for you as well as your visitors.

Host Videos on External Platforms
This is a handy tip if you are looking to add videos to your site.

Let’s say you want to add an intro video on your homepage.

Videos not only take a lot of hosting space, they can really slow your site down when multiple users are trying to access the same video.

Instead of uploading it to your site, consider uploading videos to external hosting platforms such as YouTube or Vimeo and embed the video on your website.

Choose a Reliable Hosting Service
We can’t emphasise enough the importance of choosing the right hosting plan and service. Choose a plan that’s right for your requirements and choose a company that guarantees 99.9% uptime. Don’t be blown away by hype, brand or offers. We pride ourselves in provide exceptionally reliable hosting to our customers, backed up with fantastic customer support.

In Conclusion
If you are struggling with a slow loading website, consider our free site consultation. We can help you find the issues and even provide an action plan to help fix the issues. Get in touch with LS25 Web Design today.

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