Link building is an important part of improving your online presence. The right link building practices can help improve your website’s online visibility. If you are looking for some help understanding the principles of link building, this guide has you covered.
What is Link Building?
Link building is a critical yet very difficult part of SEO. Link building is a strategy that helps generate inbound links from other websites pointing to your website.
There are a variety of tactics that digital marketers use to generate inbound links but the most effective and consistent strategies are not the easiest to implement.
Why is Link Building Important?
A key thing to note about SEO is that a marketer/website owner is not a search engine’s priority. Google, or any other search engine for that matter, aims to come up with the most relevant results for a user’s query.
To that end, a search engine’s algorithm considers a variety of signals. These signals show how much a website is liked and trusted, and the results are listed according to these signals.
So when a website points to another website (via a link), it shows to the search engine that site 1 feels site 2 has some useful information to share that its own readers can trust. This is akin to receiving a good review.
And if site 1 has many such links from other websites pointing to it, this is akin to getting a good word from someone who’s highly respected.
Although backlinks are one of several ranking factors that search engines consider, they heavily influence a search engine’s decision in ranking a website as trustworthy and authoritative.
When several other websites link to your site, you become a reliable choice for the top spot on the search engine results pages (SERPs).
You can build links in one of two ways:
- Earn links organically with the content you come up with.
- Reach out to other websites with a view to getting a backlink pointing to your website.
Top 3 Link Building Strategies
Content Promotion – This strategy is all about ensuring your content reaches a huge chunk of your target audience. It is all about identifying people who you think are highly likely to share/link/link to your content with a view to sharing it with them.
Guest Posting –- This strategy involves publishing a high quality blog post to someone else’s website. In return, you get to include a natural backlink to your site.
Skyscraper Content –- Begin by carrying searches for some of your most important keywords. Look for content in the first few places that are either outdated or not that great. The next step is to come up with some stunning content, and publish it on your site. Now create a list of sites that point to the sub-par content. Send them an email asking them to link to you instead.