A Guide to Writing Titles and Meta Descriptions to Improve Your Traffic

The titles and meta descriptions of your website pages play a critical role in improving your SEO ranking. The search engines look into your title tag to understand the topic of a page and its relevance to a search query. And a meta description helps you to get clicks from the user searching for information.

Tips for Optimising Meta Descriptions
Use keywords – Although meta descriptions don’t offer any SEO juice, you must understand that users will feel like clicking only when they see the words that are relevant to their query.  Ensure that the meta description of each page on your site contains the respective target keyword.

Don’t worry about the length
You get up to 320 characters for a meta description. However, Google’s search snippets are focused on pixels. So the ideal meta description may range between 160 and 320 characters or 920 to 1849 pixels. So don’t worry about the ideal snippet length.

Avoid duplicating
You may not be penalised for using duplicate meta descriptions. However, for best results, avoid duplicates. Your meta description is a sales pitch, so don’t take it for granted.

Use powerful language
A dull piece of meta description may be an easy way out to get the job done, but it may not deliver the results you desire. A copy that excites users, creates an expectation or helps them visualise can make a huge difference to your traffic and conversions. Breathe life into your meta description by using exciting, colourful, emotional language.

Tips for Optimising Title Tags
Each page on your site and blog post must have a custom, unique title tag. The title tag is essentially a headline of your page. It tells the search engines and your visitors what your page is about.

Include your target keyword in the title tag. Do not go overboard. Keep it to one or a maximum of two keywords. After all, the title should not read seem like the work of a bot. If you don’t put efforts into creating the right title tag, your users may not take the effort of clicking your page.

With a WordPress website, optimising your title tags is a breeze. Simply install an SEO plugin like Yoast SEO and you are ready to optimise the title tag along with a variety of other SEO aspects of your page in a few moments.

Parting Thoughts
Any SEO task may seem daunting and confusing especially if you are not an expert. However, you can certainly write high quality meta descriptions and titles even if you don’t know much about SEO. These tips should help you to write well-written meta descriptions and title tags.



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